Core format · included on every plan
Schema JSON (JSON-LD)
Structured data, the way Google and AI engines prefer it.
5 / 5GEO score
JSON · Geordyschema.json
Why it matters
JSON-LD lets you embed a machine-readable graph of typed entities (Article, Product, Person, Organization, FAQ, Event) inside a single `<script type="application/ld+json">` tag. Search engines and LLM-powered answer engines lift this directly to populate rich results, knowledge panels, and answer citations - it's the format Google explicitly recommends over Microdata or RDFa.
Geordy generates this format for every page on your site that warrants it - auto-detected by page type, served from your subdomain, and refreshed on the cadence below.
Sample outputschema.json
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Geordy",
"applicationCategory": "BusinessApplication",
"description": "AI optimization platform for generative search engines"
}Get it right
How to make this format work for AI.
DoBest practices
- Use `@context: "https://schema.org"` and pick the most specific type (e.g. `TechArticle`, not just `Article`).
- Mark up only content that is actually visible to users on the page - Google penalizes hidden or contradictory schema.
- Cross-link entities with `@id` URIs so Person -> worksFor -> Organization forms a real graph instead of disconnected blobs.
- Validate every page with both Google's Rich Results Test and Schema.org's validator before shipping.
AvoidCommon pitfalls
- Stuffing schema with data not present on the page (e.g. fake reviews, ratings) - triggers manual actions.
- Using deprecated or made-up properties; if it isn't on schema.org or pending.schema.org it won't be parsed.
- Multiple conflicting JSON-LD blocks on one page (e.g. two Organization nodes with different logos) confuse parsers.
Where it shines
Use cases, scored for AI visibility.
Rich search resultsGEO 5/5
Knowledge graph entity definitionGEO 5/5
AI citation groundingGEO 5/5
Used in production by
Real sites already shipping Schema JSON (JSON-LD).
Working with it
Tools & resources for Schema JSON (JSON-LD).
The trade-offs
Strengths
- Modern standard recommended by Google
- Enables rich search results and knowledge graph inclusion
- Single source of truth for entity data
- Parsed natively by every major search and AI engine
Spec sheet
Filename
schema.json
Refresh cadence
daily
Released
2014 · Schema.org / W3C
Read byGoogle SearchBingVoice assistantsAI citation systemsKnowledge graph systems
Other core formats