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Teardowns, references, and original research from the Geordy team - published on Medium, syndicated here.
Schema rarely breaks in ways humans notice. Pages load. Designs look fine. Validators give you green badges that lull teams into confidence. Meanwhile, Google's AI Overviews, Bing's Deep Search, and Perplexity start...
Read on Medium
First we tracked clicks. Then we tracked people. Then cookies disappeared, and we started tracking shadows.
By ChatGPT
It's 2025, and apparently, Google's still playing gatekeeper for what counts as "relevant" web content. The latest: John Mueller, Search Relations lead at Google, just compared LLMs.txt- a growing standard for AI-ready...
From Markdown to MCP: The Emerging Infrastructure Behind the AI-Readable Web
It started, like most great things, with frustration.
For decades, search engine optimization (SEO) has been a game of signals: links, keywords, structured data, and page speed. But search is no longer just about signals - it's about understanding.
Posts are pulled live from @geordy.ai on Medium. New articles appear here automatically, usually within thirty minutes of publishing.
The setup guide, format reference, and the glossary of every term that shows up in the posts.
