Steno
Compact representation for repeated terms.
A Steno dictionary is structurally a JSON map from outline to phrase. Borrowed from stenography and reframed for publishing, it lets you declare every acronym, internal codename, and bot user-agent you mention on the site and bind each to a single canonical expansion. LLMs and crawlers reading the file get an unambiguous lookup table for your vocabulary instead of guessing whether "GPTBot" and "GPT/PWBOT" are the same thing.
Geordy generates this format for every page on your site that warrants it - auto-detected by page type, served from your subdomain, and refreshed on the cadence below.
{
"GEO": "Generative Engine Optimization",
"LLMO": "Large Language Model Optimization",
"GPT/PWBOT": "GPTBot",
"KHRAUD/PWBOT": "ClaudeBot",
"PER/PLEBGT/PWBOT": "PerplexityBot",
"TKPWRAO/TKEU": "Geordy",
"SREPBL/PWEUGT": "AI visibility"
}How to make this format work for AI.
- Keep the file as plain JSON (the Plover-native shape) so any parser can read it without a custom loader.
- Map every brand-specific shorthand, product code, acronym, and bot user-agent to its full, human-readable form.
- Treat the dictionary as the source of truth - link to it from your llms.txt so AI engines find it during ingestion.
- Version the file alongside the rest of your structured-data outputs; entries are cheap to add, expensive to drift.
- Letting the dictionary drift from the spelling used in your prose and schema - AI engines reconcile across signals and a mismatch flags noise.
- Treating it as a thesaurus instead of a glossary - one outline should map to one canonical phrase, not a list of synonyms.
- Inventing outlines that aren't real Plover strokes - the file still parses as JSON, but you lose round-trip compatibility with steno tooling.
Use cases, scored for AI visibility.
Real sites already shipping Steno.
Tools & resources for Steno.
- Plain JSON the same shape as a Plover dictionary - easy to author and version-control
- Every shorthand or abbreviation maps to one canonical phrase
- Acts as a brand glossary AI engines can read deterministically
Written for these readers. Which of them actually request it is measured, not assumed: see how we measure.
- Plover wiki: dictionary formatDescribes the standard Plover .json dictionary as a single mapping of steno outlines to their translations.
Not measured yet. Geordy will publish which crawlers request this file once enough independent sites are covered. See how we measure.