Glossary · Topic 03 · 10 terms
Measurement & KPIs
How to instrument, measure, and report AI visibility.
AI Citation ShareThe fraction of AI-generated answers in your category that cite your domain.AI Query CoverageThe breadth of AI-asked queries where your content surfaces - even if not as the primary citation.AI SERP Layer AnalysisStudying how AI overlays reshape the SERP for queries you care about.AI Traffic AttributionDetermining which AI engine, citation, or summary drove a given visit.Citation ProbabilityThe estimated likelihood that an AI engine will cite your URL when answering a given query.LLM Mentions TrackingMonitoring how often (and how) language models mention your brand across answer surfaces.Prompt-Based Visibility TestingAsking representative prompts across AI engines and measuring whether your content surfaces.Source Reliability Scoring (LLMs)How language models rate sources for trustworthiness when deciding which to cite.Synthetic Query MonitoringGenerating representative AI queries on a schedule and tracking how your brand surfaces over time.Zero-Click Visibility (AI)How often your brand or content appears in AI answers without earning a click.
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